PepsiCo’s 35th Annual MLK Celebration
OBJECTIVE
Develop a visual identity system and create assets to promote PepsiCo’s 35th Annual Martin Luther King Jr. Celebration.
OUTCOME
A bold and refreshing visual system that embodies the hope and inspiration that Dr. King instilled in others. A series of assets were created for the week-long company activation including zoom backgrounds, stage backgrounds, posters, window clings, table tents, etc.
Credits:
Design | Ana Chavez, David Code
Illustration | Ana Chavez
Company:
PepsiCo