Doritos
Late Night
OBJECTIVE
Develop a visual identity system and bag designs for Doritos Late Night, a multi-year promotional campaign.
OUTCOME
Innovative design that took inspiration from bar and restaurant signage. Bright, neon flavor icons are used to capture consumer attention and remind them of late-night foodie cravings. There is established cohesiveness throughout the packaging, which helps enhance consumer recognition and experience.
Credits:
Design | Ana Chavez, Regan Weinrich
Marketing | Samiah Ramdan
Company:
PepsiCo