Doritos x Stranger Things
OBJECTIVE
Create unique, visually compelling packaging that elevates and promotes the Doritos x Stranger Things partnership, with strategic extensions across select supporting brands and flavors.
OUTCOME
A cohesive and exciting packaging system that highlights the brand partnership with a strategic balance of thematic elements from the show and our distinctive brand markers.
The hero packaging assets within the broader partnership includes a retro-themed Doritos Collisions bag and a glow-in-the-dark Doritos Minis canister.
Credits:
Design | Ana Chavez, David Code, Joey Ochoa
Marketing | Blake Bertrand, Curtis Calloway, Kathryn Rambo
Company:
PepsiCo