Fritos x Twisters
OBJECTIVE
Design thematic packaging for a limited-edition Fritos x Twisters bag.
OUTCOME
Packaging that captures the exhilarating spirit of the movie through its bold and colorful tornado illustration. Hand-drawn product illustrations further emphasize the human element of this storm-chaser-centered film. Matte and spot varnish finishes were applied to the bag for visual impact. An influencer kit was subsequently developed based on this design.
Credits:
Design | Ana Chavez, David Code
Marketing | Chris Ferguson